✦  Finalist 2026 · Hammersmith & Fulham Business Awards

Own Your Glow

A handmade balm born in a London kitchen, from a sister to her brother — now a small house of natural skincare named for the goddess.

Discover Shakti Our Story
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Devī jars
The Origin

A name that means
goddess

In late 2024, my brother Agastya was eight and swimming four times a week. The chlorine took its toll — rashes, dry patches, the skin around his lips red and sore. Nothing we found felt gentle enough to put on skin that young.

So I started reading about ingredients and testing at home. At the beginning of 2025 I made the first balm. Watching his skin heal — and watching him feel better about it — was the moment I understood this might help other people too.

Devī means goddess in Sanskrit. The first balm is called Shakti — power. Every jar is still made by hand, in small batches, at home in London.

Minnolli KanthedFounder
2024The problem appears
2025First balm made
Spring '26First jars sold
Summer '26Awards finalist
The Signature

Shakti
body balm

A rich, water-free balm that melts at the touch of skin. Built for skin that has been through something — chlorine, winter wind, a long day. No water, no synthetic preservatives, nothing to bulk it out.

Vegan friendlySensitive skinSmall batchCruelty free
5Core ingredients
30mlAmber glass
0%Water & fillers
£6per jar Enquire to order
Handmade in LondonShakti balm texture
Coming 2027 · The Collection

Four seasons,
one balm

The Formula

Five ingredients,
each doing a job

Shakti has a short ingredient list on purpose. Nothing is in there to bulk it out.

Almond, walnut and coconut oils are all nut-derived — please avoid Shakti if you have a nut allergy. Patch test first if your skin is sensitive. Not recommended for acne-prone skin.

The Ritual

A little goes
a long way

In Their Words

Devī, on real skin

Three families, photographed before and after. The reviews below are unedited and printed in full.

After using Devī Before using Devī
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BeforeAfter one week

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Case 01  /  03

“The first balm he was genuinely happy to use.”

I really enjoyed trying Devī’s first product, and it has made such a positive difference for my 9 year old son. He is a competitive swimmer, and because his feet are constantly exposed to water, the skin on his toes had started to peel and become irritated. Devī has helped to soothe and improve the condition of his skin, making a noticeable difference and helping his body recover after his long swimming sessions.

What makes Devī even more special for us is that my son struggles with tactile sensory issues, which has always made applying creams or lotions to his face and body quite challenging. Many products feel uncomfortable for him, but Devī’s light, non-sticky texture and beautiful, gentle scent made it the first balm he was genuinely happy to try and continue using.

I love that Devī is made with natural ingredients and fewer harsh chemicals compared to many other brands, meaning I feel confident allowing my son to use it anywhere on his body. It has become a soothing and practical part of his routine, especially after swimming.

Used on
Feet & body
Concern
Peeling, irritated skin
Routine
After every swim session
Photographed at
One week
Burju Turkoglu · 42Mother of a nine-year-old competitive swimmer
After using Devī Before using Devī
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BeforeAfter one month

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Case 02  /  03

“One of the best products I have used in years.”

Since trying Devī, I cannot imagine my skincare routine without it. It is genuinely one of the best products I have used in many years.

It feels wonderfully light on the skin, has a gorgeous scent, and is not greasy at all. I use it as an overnight treatment, and my skin looks noticeably fresher in the morning — even after a less-than-perfect night’s sleep.

One of the things I value most is that my 12-year-old daughter and I can use the same product. As a competitive swimmer, she had begun to experience quite a few skin imperfections, particularly on her forehead. Devī has helped her enormously. Knowing that it is made with natural ingredients gives me confidence in letting her use it, and the results have made it more than worthwhile. She loves how it feels on her skin and, most importantly, she can see the difference herself.

Used on
Face, overnight
Concern
Forehead breakouts
Routine
Nightly, mother & daughter
Photographed at
One month
Anya Piotrovskaya · 52Sharing one jar with her twelve-year-old daughter
After using Devī Before using Devī
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BeforeAfter one month

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Case 03  /  03

“It made the colour go back to normal.”

Devī was really good at fixing my skin around my lips. It had gotten very red after swimming and then started to go black after being in the winter wind. Devī then made the colour go back to normal and also softened my skin. I love Devī!

Agastya is the founder’s younger brother. His skin, worn down by four swim sessions a week, is the reason the first batch of Shakti was ever made.

Used on
Around the mouth
Concern
Redness, then darkening
Cause
Chlorine & winter wind
Photographed at
One month
Agastya Kanthed · 9The reason Devī exists
Kept my skin soft and hydrated even the morning after.

I thought the product was great, I used it mostly at night before bed in my guasha routine. It worked well and kept my skin feeling soft and hydrated even the morning after. I loved the smell as well, felt very relaxing!

Mary Roser · 31  ·  Gua sha, nightly
It protects my hair from feeling dry and brittle.

Devī has a wonderful balm that’s been working great for me! I use it on my hair right before I go in a sauna or a steam room. In the sauna it protects my hair from feeling dry and brittle afterwards, and in the steam room the balm helps my hair feel softer and rejuvenated. I have yet to use the balm on my body but I’m sure it will work just as well as it does on my hair.

Prachi Goel · 40  ·  Hair, sauna & steam

Photographs are unretouched and shared with the permission of each family. Reviews are reproduced in full and in the reviewer’s own words. Skin is individual — these are personal experiences, not a promise of results.

Finalist2026H&F Awards
Recognition

A finalist within months of starting

Devī has been named a finalist in the Hammersmith & Fulham Business Awards 2026 — after only a couple of months of selling. A proud moment for a brand built from a teenager's kitchen table.

Ceremony · 17 September 2026 · The Civic Campus, Hammersmith

Beauty That Gives Back

Every jar leaves
something behind

Beyond skincare, a share of every purchase supports charities and community initiatives across India and London — so every product becomes part of a story greater than itself.

43People helped so far
2Cities supported
100%Reinvested
Devī labels